Splashcasting represents a leap forward in online marketing. Forcing banner ads in front of consumers in social networks has not been effective for brands, and it alienates consumers. Splashcasts, on the other hand, are opt-in social advertisements – tools marketers use to reach the growing demographic of social networking site users. With a splashcast, brands can build communities and easily deliver any digital content – from videos and pictures to simple text, music or complex games – directly to individual social networking pages, blogs or websites.

SplashCast takes the social advertisement concept even further by providing a means to create community around the brand itself. SplashCasting allows the user to post comments, videos and photos and even chat with other SplashCast users – no matter where they are on the web. Since SplashCast can connect users on differing social networking sites, this new marketing tool actually breaks down the barriers that separate various sites and allows users to come together based upon mutual interests related to the SplashCast content.

With their talented group of programmers, SplashCast has also developed a proprietary backend content management system (CMS) that gives clients the ability to update one or more of their SplashCasts with new content, at any time, as often as they’d like.

The Portland-based company provides clients with two different advertising streams: the brand itself receives valuable marketing exposure via the content it chooses to distribute. Also, separate advertising can be added directly to the content or to the outside periphery of the SplashCast. Click rates and other usage statistics can be monitored for all programs and advertisements.

In January of 2008, SplashCast Corporation noted that SplashCast content has already been viewed more than 200 million times by more than 8.5 million monthly unique users. Initial SplashCast clients include Sony BMG, Converse and VBS, an online broadcast network with ties to MTV Networks

“Social networking is all about community and SplashCast makes it possible for brands to be a part of that community,” said Michael Berkley, founder and CEO of SplashCast. “For the marketer, it’s easy to deploy, easy to update, and easy to measure.”